White-Label PPC

Sell PPC to your clients without hiring a PPC team

Every agency hits the same wall: clients ask for Google Ads or Meta campaigns, you know the work is profitable, but hiring a competent media buyer costs six figures and freelancers are a gamble with your reputation. White-label PPC solves it cleanly. AdRinging becomes your invisible fulfillment team — we build, manage, optimize and report on your clients’ campaigns under your brand, in accounts your clients own, while you keep the relationship, the margin and the credit.

We fulfill for web design studios, SEO agencies, branding shops and marketing consultants across Canada, the USA, Australia, New Zealand and the UK. Your clients never hear our name unless you want them to. Reports carry your logo, communication runs through you (or through a branded alias if you prefer direct contact), and the whole arrangement is month-to-month. You can scale to five client accounts or fifty without a single new hire.

What is included in White-Label PPC?

Six things, per client account, under your brand:

• Account build and structure. Campaigns built the way we build our own: intent-tiered keywords, tight ad groups, proper conversion tracking, and aggressive negative lists from day one. Your client owns the account — important, because it means neither you nor they are ever locked into us.
• Google and Microsoft Ads management. Search campaigns managed across Google Ads and, where the demographics justify it, Microsoft Advertising — which frequently delivers the same lead at 20–40% cheaper clicks for local services.
• Meta campaigns where they fit. Facebook and Instagram advertising for clients whose trades suit demand creation, delivered through the same fulfillment relationship so you are not stitching together two vendors.
• Ad copy, creative direction and testing. Responsive search ads written for the client’s trade, tested continuously, plus creative briefs your client can execute with phone photos. Winners get challengers; losers get paused.
• White-labeled reporting. Monthly performance reports under your branding — spend, leads, cost per lead, work completed — plus a live dashboard your client can open any day. Your name is on all of it.
• Partner support line. Direct access to the strategist running the account for pre-sale feasibility checks, client-meeting talking points and escalation handling. We help you sell it, not just deliver it.

What does fulfillment look like with vs. without AdRinging?

How does the partnership work?

Four steps, and your first client account can be live within two weeks:

1. Partner onboarding. One call to set expectations, margins, reporting branding and communication preferences. We also give you realistic cost-per-lead benchmarks by trade so your proposals are grounded in real numbers from the start.
2. Per-client scoping. For each client you bring, we confirm the market is open, sanity-check the economics, and give you a fulfillment price and a launch plan you can take into your sales conversation.
3. Build and launch. We build the account in the client’s name, install tracking, and launch with conservative bids. First leads typically arrive within the first two weeks — which makes your agency look very good, very quickly.
4. Optimize and report. Ongoing weekly optimization under the hood, monthly white-labeled reports to forward, and a partner check-in to flag accounts ready to scale and any that need honest conversations.

What does White-Label PPC cost?

Fulfillment is quoted flat and in writing per client account after a scoping call, with the fee scoped to the account’s market, competition and monthly ad spend. Client ad spend is paid by the client directly to the platform — we never touch it, mark it up, or take a percentage. What you charge your client is entirely your business: most partner agencies resell management at $2,500–$4,000/mo depending on scope and market, keeping a healthy margin on every account while still undercutting the cost of a single in-house hire. One fulfillment fee covers one client account in one market; multi-location or multi-trade scopes are quoted per account, and volume pricing is available as your book grows. Month-to-month throughout — if an account is not performing, you can hand the client a straight answer instead of a contract excuse.

What results should you promise your clients?

Only what the benchmarks support, and we will give you the benchmarks per trade before you pitch. Across the accounts we manage, well-run local search campaigns typically deliver cost-per-lead in the $30–$90 range for home services, with the first tracked leads arriving inside two weeks and reliable baselines by day 30–60. Accounts under continuous management usually see cost per lead fall 20–30% over the first quarter as negative lists mature and budget concentrates on what books jobs. The accounts that underperform almost always share one trait: the client does not answer the phone or follow up fast — and we will tell you when that is the problem, so you can fix it at the source rather than absorb the blame.

Your reputation is the product you are reselling. We manage every account like our name is on the report, even when it is yours.

Who is this for — and who is it not for?

For you if: you run an agency, studio or consultancy with clients asking for paid media, and you want fulfillment you would not be embarrassed to have audited. It works best when your clients are local and service-based — trades like HVAC, plumbing and roofing are the highest-volume categories we fulfill, and the benchmarks behind them are deep.

Not for you if: you want to mark up ad spend (we will not participate in it), you need same-day launches with no tracking (we will not launch blind), or your clients are e-commerce or app-install focused — our playbook is local lead generation, and we stay in our lane. If you are an end business rather than an agency, our Google Ads management and Facebook & Instagram Ads services are the direct equivalents.

How do the agency margins work in practice?

Simply, which is the point. You pay us a flat fulfillment fee per client account, quoted in writing; you charge your client whatever your market and positioning support; the difference is yours, every month, with no revenue share and no per-lead skimming. Most partners find that three to five fulfilled accounts replace the economics of a junior hire, and ten or more out-earn an in-house media buyer outright — without the recruitment risk, the management overhead, or the single point of failure when that person quits. Volume pricing applies as your book grows, and because accounts are month-to-month on both sides, your cost base scales down as cleanly as it scales up.

What guarantee applies to partner accounts?

The same one we give direct clients, extended through you: leads in 14 days or your second month is free on every fulfilled account. Leads means tracked calls and forms — the same standard your client will hold you to, so it is the standard we hold ourselves to. Accounts are month-to-month and client-owned, so if a client ever leaves your agency, the transition is clean: the account, history and data stay with the client, and nobody’s reputation takes a hostage-shaped wound.

Want to pressure-test the model on a real client scenario? Start a partner conversation — we reply within one business day, NDA-friendly.