Facebook Ads For Speech Therapists
Expert local SEO for speech therapists across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $800–$4,000
- Avg. CPC $2–$8
- Avg. CPL $25–$90
- Peak season January–March, September
Facebook Ads for speech therapists can spark awareness with parents — but the practices with full caseloads win a different battle: being the first credible result when a parent searches “speech therapist for toddlers near me” after a pediatrician flags a delay. That is why our speech therapy programs lead with local SEO: map-pack rankings, condition-specific service pages, and a steady stream of parent reviews that turn anxious searchers into booked assessments.
Caseload value runs $800 to $4,000 per client across assessment and treatment blocks, and September school-entry plus January developmental-check season drive the biggest surges. Parents increasingly ask AI assistants for recommendations too — we structure your content so tools like Claude can cite your practice accurately. One practice per market, from Auckland to Winnipeg, month-to-month.
The economics of Speech Therapists marketing
What a click, a lead and a booked job are worth in speech therapists — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $800–$4,000 |
| Avg. CPC | $2–$8 |
| Avg. CPL | $25–$90 |
| Peak season | January–March, September |
What speech therapists customers search for
| Search term | Searcher intent |
|---|---|
| speech therapist for toddlers near me | hire intent |
| speech therapy cost per session | cost research |
| late talker when to worry | parent research |
| speech pathologist accepting new clients | hire intent |
How we’d run your speech therapists campaigns
For this trade we lead with local SEO — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What speech therapists clients say
“Our waitlist went from two weeks to eight weeks in one term. Assessment bookings from the map pack alone now run ten to twelve a month, and parent reviews keep compounding without us chasing them.”
“We finally rank for the conditions we actually treat — apraxia, late talkers, stuttering — instead of generic terms. Enquiries are up sixty percent and far better matched to our clinicians.”
Built for speech therapists. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Speech Therapists marketing — common questions
Is your speech therapists market still open?
One client per market. If another speech therapists company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.