Ppc For Solar Installers
Expert landing page & CRO services for solar installers across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $1,500–$8,000
- Avg. CPC $3–$9
- Avg. CPL $30–$85
- Peak season March–October
PPC for solar installers is paid search and social advertising built around one brutal fact of the trade: a booked site assessment carries $1,500–$8,000 in project margin, so the installer who converts clicks into appointments most efficiently wins the market. Clicks in solar typically run $3–$9 and leads $30–$85 — which means the landing page, not the bid, decides whether the economics work.
That is why our solar work starts with landing pages & CRO before we scale spend: roof-type qualifiers, financing messaging, and quote forms tuned to filter out renters and tire-kickers. We manage solar campaigns from Vancouver to Melbourne with one installer per market, flat published pricing, and accounts owned by you — so every conversion-rate gain compounds in your asset, not ours.
The economics of Solar Installers marketing
What a click, a lead and a booked job are worth in solar installers — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $1,500–$8,000 |
| Avg. CPC | $3–$9 |
| Avg. CPL | $30–$85 |
| Peak season | March–October |
What solar installers customers search for
| Search term | Searcher intent |
|---|---|
| solar panel installation near me | Hire a contractor |
| cost of solar panels for a home | Cost research |
| best solar installers in my area | Compare providers |
| ppc agency for solar companies | Hire an agency |
How we’d run your solar installers campaigns
For this trade we lead with landing page & CRO services — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What solar installers clients say
“Cost per booked site assessment dropped from $210 to $96 after they rebuilt our quote page and tightened the ad groups. We installed 14 systems last quarter directly off their campaigns, and the account has always been in our name.”
“The landing page changes alone lifted our quote form conversion from 2% to just over 6%. Assessments are steadier through the shoulder season now, and we like that the fee is flat and published rather than a percentage of spend.”
Built for solar installers. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Solar Installers marketing — common questions
Is your solar installers market still open?
One client per market. If another solar installers company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.