Pet Boarding Advertising
Expert Facebook & Instagram Ads management for pet boarding across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $50–$500
- Avg. CPC $1–$4
- Avg. CPL $12–$40
- Peak season spring–summer
Pet boarding advertising sells trust, not kennels: owners are handing over a family member, so they compare reviews, photos, and live webcams long before they compare prices. Stays, daycare, and add-on services run $50–$500 per booking, and demand spikes predictably around school holidays and summer — which means the facility that fills its book early can pick its customers instead of discounting.
We run boarding campaigns on Facebook & Instagram, built to Meta’s local playbook: facility-tour video that shows where dogs actually sleep, owner-review creative, and pre-holiday booking pushes timed to school calendars, with retargeting for the browser who checked availability and hesitated. One facility per market — New York to Geelong — flat pricing quoted in writing, month-to-month, accounts you own.
The economics of Pet Boarding marketing
What a click, a lead and a booked job are worth in pet boarding — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $50–$500 |
| Avg. CPC | $1–$4 |
| Avg. CPL | $12–$40 |
| Peak season | spring–summer |
What pet boarding customers search for
| Search term | Searcher intent |
|---|---|
| dog boarding near me | Book a stay |
| pet boarding cost per night | Cost research |
| dog daycare with webcam | Compare providers |
| advertising for pet boarding facilities | Hire an agency |
How we’d run your pet boarding campaigns
For this trade we lead with Facebook & Instagram Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What pet boarding clients say
“Holiday boarding sold out seven weeks early at full rate, and daycare went from 20 to 45 dogs a day in five months. New clients run about $26 each against stays averaging $280. The tour video ad they shot is what owners mention at drop-off.”
“Reservations are up 50% year over year and the pre-holiday campaigns mean we fill Christmas by mid-November. Cost per new client is around $30 with strong rebooking. They understand that we are selling peace of mind, and the creative proves it.”
Built for pet boarding. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
-
One client per market
One client per market.
-
You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
-
Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
-
Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Pet Boarding marketing — common questions
Is your pet boarding market still open?
One client per market. If another pet boarding company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.