LSA and Google Ads for Hotels
Expert Facebook & Instagram Ads management for hotels across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $25–$120 per cover
- Avg. CPC $1–$3
- Avg. CPL $8–$30
- Peak season holidays, weekends
LSA and Google Ads for hotels exist to solve one expensive problem: commission. Every direct booking that replaces an OTA reservation saves 15–20% in fees, which is why independent hotels that invest in direct-booking campaigns improve margin without selling a single extra night. The strategy is not competing with the OTAs on generic city searches — it is winning brand searches, event-weekend demand, and the specific-stay queries like “pet friendly hotel” or “hotel with parking” where direct booking intent is highest.
Seasonal compression around holidays and weekends rewards precision timing. Our Facebook & Instagram Ads build demand with escape-weekend creative, while Google’s hotel ad formats capture ready-to-book searches. In gateway markets like New York, hotels advertising direct-booking perks — free breakfast, late checkout, best-rate guarantees — convert OTA comparison shoppers at steadily improving rates.
The economics of Hotels marketing
What a click, a lead and a booked job are worth in hotels — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $25–$120 per cover |
| Avg. CPC | $1–$3 |
| Avg. CPL | $8–$30 |
| Peak season | holidays, weekends |
What hotels customers search for
| Search term | Searcher intent |
|---|---|
| boutique hotel near me | traveller / book |
| hotel with free parking city centre | traveller / research |
| book direct hotel best rate | traveller / transactional |
| pet friendly hotel weekend stay | traveller / book |
How we’d run your hotels campaigns
For this trade we lead with Facebook & Instagram Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What hotels clients say
“Direct bookings rose 28% in the first quarter from the brand and perks campaigns, and the commission savings alone covered the management fee several times over. Weekend occupancy is now consistently above 90%.”
“The event-weekend campaigns they timed around local concerts filled rooms we used to discount. Direct booking share climbed steadily and our reliance on the OTAs has dropped enough to notice in the monthly numbers.”
Built for hotels. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Hotels marketing — common questions
Is your hotels market still open?
One client per market. If another hotels company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.