Facebook Ads For General Contractors
Expert local SEO for general contractors across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $1,500–$8,000
- Avg. CPC $3–$9
- Avg. CPL $30–$85
- Peak season March–October
Facebook Ads for general contractors generate awareness, but the GCs who stay booked year-round win the map pack first — because when a homeowner plans a $1,500–$8,000 renovation, the shortlist comes from reviews, photos and proximity long before an ad gets a second look. Renovation buyers check ratings obsessively, and a contractor invisible in local results simply does not get quoted.
Our local SEO service builds that foundation: an optimized Google Business Profile, a review-generation system, and service-and-city pages that rank for renovation searches across your Ottawa-area market. Social ads then amplify a reputation that already converts. One client per market, month-to-month, and everything we build stays in your name.
The economics of General Contractors marketing
What a click, a lead and a booked job are worth in general contractors — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $1,500–$8,000 |
| Avg. CPC | $3–$9 |
| Avg. CPL | $30–$85 |
| Peak season | March–October |
What general contractors customers search for
| Search term | Searcher intent |
|---|---|
| general contractor near me | homeowner, hire |
| home renovation contractor | homeowner, hire |
| kitchen renovation quote | homeowner, research |
| licensed general contractor | hire intent |
How we’d run your general contractors campaigns
For this trade we lead with local SEO — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What general contractors clients say
“We went from page two to the top three map results in about ten weeks. Quote requests doubled and the quality improved — people now call already trusting the reviews they read.”
“The review system alone changed our business: thirty-eight new Google reviews in four months, and kitchen renovation enquiries up roughly sixty percent year over year.”
Built for general contractors. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
General Contractors marketing — common questions
Is your general contractors market still open?
One client per market. If another general contractors company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.