Collision Repair Marketing
Expert Google Ads management for collision repair across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $400–$3,500
- Avg. CPC $2–$6
- Avg. CPL $20–$65
- Peak season year-round
Collision repair marketing fights for one of the most time-pressed customers in automotive: someone who has just had an accident, needs an estimate today, and will book with the first trustworthy shop that answers. Our Google Ads management wins that moment with estimate-first campaigns, call tracking, and review-forward ads that beat the DRP-dependent competition.
Repair orders run $400 for paintless dent work to $3,500-plus for structural repairs, while clicks cost just $2–$6 and leads $20–$65 — some of the best unit economics in local advertising. Shops that market beyond insurance referral networks control their own pipeline and their margins. One collision shop per market, from all five countries we serve, with accounts you own and month-to-month terms.
The economics of Collision Repair marketing
What a click, a lead and a booked job are worth in collision repair — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $400–$3,500 |
| Avg. CPC | $2–$6 |
| Avg. CPL | $20–$65 |
| Peak season | year-round |
What collision repair customers search for
| Search term | Searcher intent |
|---|---|
| collision repair near me | Urgent hire |
| auto body estimate | Quote intent |
| paintless dent repair cost | Cost research |
| insurance claim body shop | Claim-driven hire |
How we’d run your collision repair campaigns
For this trade we lead with Google Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What collision repair clients say
“We cut our reliance on insurer referrals in half within two quarters. Direct estimate requests now fill three bays a week, and the margin on self-directed customers is noticeably better.”
“Estimate requests doubled in the first six weeks at a cost per booked repair under $90. The call tracking finally showed us which ads actually put cars in the shop.”
Built for collision repair. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Collision Repair marketing — common questions
Is your collision repair market still open?
One client per market. If another collision repair company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.