Performance Advertising Agency in Dunedin, Otago
We build and manage performance advertising systems that turn attention into measurable revenue.
Dunedin is a small market with an outsized problem, and the problem is the product. About 134,000 people live in New Zealand’s oldest housing stock: Victorian and Edwardian villas and workers’ cottages, many of them poorly insulated, single-glazed and hard to heat. Add a cool southern climate with a long heating season, and you get a city where heating, insulation and ventilation are not discretionary purchases — they are the difference between a liveable house and a miserable one.
The university economy adds a twist no other New Zealand city has: thousands of student rentals, and landlords who have spent recent years racing to meet the government’s Healthy Homes standards for heating and insulation. Compliance-driven landlord work — heat pumps, insulation top-ups, ventilation installs — is a lead category with motivated buyers and fixed deadlines, and it runs alongside steady homeowner renovation demand in suburbs like Maori Hill, St Clair and Mornington.
Ad competition in Dunedin is minimal. Few local trades advertise seriously, CPCs are among the lowest we see anywhere, and a compact, well-run campaign can effectively own the market for less than the cost of a part-time admin. For a Dunedin heating, plumbing or building company, this is as close as paid advertising gets to a sure thing — which is exactly why our exclusivity rule matters here: only one company per trade gets the playbook.
Dunedin market data
| City | Dunedin |
|---|---|
| Region | Otago |
| Country | New Zealand |
| Population | 134,000 (city, 2023 census) |
| Climate pattern | Cool southern climate with the country's oldest housing stock — heating and insulation upgrades are near-universal needs. |
What people in Dunedin search for
| Search term | Searcher intent |
|---|---|
| heat pump dunedin | Book a service |
| insulation installers dunedin | Book a service |
| plumber dunedin | Emergency service |
| google ads agency dunedin | Hire an agency |
| marketing for tradies nz | Hire an agency |
| healthy homes heating standard nz | Cost research |
How we’d run Dunedin
Every Dunedin campaign starts with the same disciplined build: high-intent keywords matched to the trades that drive this market, call tracking on every ad, and a dedicated landing page that speaks to local customers — not a generic template with the city name swapped in.
From there we optimize weekly: shifting budget to the keywords producing real calls in Dunedin, cutting waste, and reporting in plain numbers — cost per lead, booked jobs, revenue. You see everything, because the accounts are yours.
Dunedin — common questions
More markets in New Zealand
Is Dunedin still open?
One client per market. If your trade is already taken in your area, we will tell you straight away.
Leads in 14 days or your second month is free.