Google Ads For Recruitment Agencies
Expert Google Ads management for recruitment agencies across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $1,000–$10,000
- Avg. CPC $3–$12
- Avg. CPL $45–$200
- Peak season year-round
Google Ads for recruitment agencies has to solve a two-sided market: employer clients worth $1,000–$10,000 per placement on one side, and the candidate flow that fills those placements on the other. Most agencies over-invest in candidate attraction and under-invest in the employer side — yet one retained client who hires repeatedly is worth a hundred job-board registrations.
We build both funnels on Google Ads, following Google’s employment-advertising policies: employer-facing campaigns on staffing and “recruitment agency” terms with case-study landing pages, and candidate-facing campaigns by specialty that feed your talent pool. One agency per market — Wellington to Bristol — flat pricing quoted in writing, month-to-month, accounts owned by you.
The economics of Recruitment Agencies marketing
What a click, a lead and a booked job are worth in recruitment agencies — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $1,000–$10,000 |
| Avg. CPC | $3–$12 |
| Avg. CPL | $45–$200 |
| Peak season | year-round |
What recruitment agencies customers search for
| Search term | Searcher intent |
|---|---|
| recruitment agency near me | Hire through an agency |
| recruitment agency fees percentage | Cost research |
| engineering staffing agency | Find a specialist |
| google ads for recruitment agencies | Hire an agency |
How we’d run your recruitment agencies campaigns
For this trade we lead with Google Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What recruitment agencies clients say
“Nine new employer clients in the first quarter at roughly $160 per inquiry, and three have already placed repeat roles. The niche landing pages they built for engineering staffing doubled our inquiry quality overnight. We own the account and see every metric they see.”
“Employer inquiries run 10 to 14 a month and candidate flow is sized to actual job orders now instead of flooding us with unusable resumes. Cost per new client sits near $400 against first-year values in the thousands. Solid, month-to-month, no drama.”
Built for recruitment agencies. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Recruitment Agencies marketing — common questions
Is your recruitment agencies market still open?
One client per market. If another recruitment agencies company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.