Memory Care Digital Marketing
Expert Facebook & Instagram Ads management for memory care across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $800–$4,000
- Avg. CPC $2–$8
- Avg. CPL $25–$90
- Peak season January–March, September
Memory care digital marketing reaches families during one of the hardest decisions they will ever make — and most of that journey happens on Facebook and Instagram, where adult children research quietly for weeks before ever picking up the phone. Our Facebook and Instagram Ads management builds that trust arc: educational creative about dementia care levels, virtual-tour video, and retargeting that keeps your community present through a long consideration cycle.
Placement values run $800 to $4,000 per month per resident, so even a single move-in justifies months of spend; clicks cost $2 to $8 and qualified enquiries $25 to $90. Creative respects Meta for Business housing-category rules, and we sign one memory care community per market — from Hamilton to Phoenix — month-to-month, with accounts you own.
The economics of Memory Care marketing
What a click, a lead and a booked job are worth in memory care — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $800–$4,000 |
| Avg. CPC | $2–$8 |
| Avg. CPL | $25–$90 |
| Peak season | January–March, September |
What memory care customers search for
| Search term | Searcher intent |
|---|---|
| memory care facility near me | hire intent |
| memory care cost per month | cost research |
| assisted living vs memory care | family research |
| dementia care homes accepting residents | hire intent |
How we’d run your memory care campaigns
For this trade we lead with Facebook & Instagram Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What memory care clients say
“Virtual-tour video ads changed everything — families arrived at tours already half-decided. We went from four empty suites to a waitlist in under five months.”
“The educational approach felt right for such a sensitive service. Tour bookings tripled and our admissions coordinator says families now arrive informed instead of overwhelmed.”
Built for memory care. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Memory Care marketing — common questions
Is your memory care market still open?
One client per market. If another memory care company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.