Ppc For Assisted Living
Expert Google Ads management for assisted living across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $800–$4,000
- Avg. CPC $2–$8
- Avg. CPL $25–$90
- Peak season January–March, September
PPC for assisted living reaches families during one of the hardest decisions they will make — and they make it with a search bar open. Adult children research communities for weeks, comparing care levels, availability and cost, and with resident lifetime values far exceeding the $800–$4,000 category baseline, every tour booking carries enormous weight.
Search campaigns capture the “assisted living near me” moment; the art is in matching ad and landing page to the family’s actual stage — crisis placement versus planned transition. Our Google Ads management structures those campaigns for communities in markets like Adelaide and across our five-country footprint. One community per market, flat pricing quoted in writing, and every account stays in your ownership.
The economics of Assisted Living marketing
What a click, a lead and a booked job are worth in assisted living — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $800–$4,000 |
| Avg. CPC | $2–$8 |
| Avg. CPL | $25–$90 |
| Peak season | January–March, September |
What assisted living customers search for
| Search term | Searcher intent |
|---|---|
| assisted living near me | family, hire |
| assisted living cost per month | family, research |
| book assisted living tour | hire intent |
| memory care community availability | family, urgent |
How we’d run your assisted living campaigns
For this trade we lead with Google Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What assisted living clients say
“Tour bookings doubled within two months and occupancy moved from 84 to 93 percent. Splitting crisis and planned campaigns was the insight we had been missing for years.”
“Cost per booked tour is $63 and the enquiry quality is noticeably better — families arrive at tours already knowing our care levels and pricing approach.”
Built for assisted living. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Assisted Living marketing — common questions
Is your assisted living market still open?
One client per market. If another assisted living company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.