Lsa And Google Ads For Fertility Clinics
Expert Google Ads management for fertility clinics across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.
- Avg. ticket $800–$4,000
- Avg. CPC $2–$8
- Avg. CPL $25–$90
- Peak season January–March, September
LSA and Google Ads for fertility clinics put a practice in front of patients at one of the most researched, emotionally loaded decisions in healthcare. Treatment cycles run $800–$4,000 and well beyond, and patients compare success rates, costs, and bedside manner for months before booking — which means the clinic that answers questions honestly in its ads and pages earns the consult.
We manage fertility campaigns within healthcare ad policies on Google Ads: treatment-specific ad groups (IVF, IUI, egg freezing), cost-transparency landing pages that pre-answer the financing question, and Local Services Ads where the category is supported for the trust badge. One clinic per market — Wellington to Boise — month-to-month, accounts owned by the practice.
The economics of Fertility Clinics marketing
What a click, a lead and a booked job are worth in fertility clinics — the numbers we plan your budget around before a single dollar is spent.
| Benchmark | Typical range |
|---|---|
| Avg. ticket | $800–$4,000 |
| Avg. CPC | $2–$8 |
| Avg. CPL | $25–$90 |
| Peak season | January–March, September |
What fertility clinics customers search for
| Search term | Searcher intent |
|---|---|
| fertility clinic near me | Book a consultation |
| ivf cost per cycle | Cost research |
| egg freezing clinics comparison | Compare providers |
| google ads for fertility clinics | Hire an agency |
How we’d run your fertility clinics campaigns
For this trade we lead with Google Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:
How the five countries differ
Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.
- Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
- United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
- Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
- New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
- United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.
What fertility clinics clients say
“New patient consults doubled to 24 a month within a quarter at around $61 per inquiry, and the cost-transparency pages cut our no-show rate noticeably. Patients arrive already knowing our pricing. The account is ours, which mattered after our last agency.”
“The treatment-specific campaign structure — separate IVF and egg freezing messaging — lifted consult quality immediately. We book 15 to 18 new patient consults a month from search at sensible cost, and their monthly report ties everything to booked appointments rather than impressions.”
Built for fertility clinics. Nobody else in your market.
We are not a generic digital agency — performance advertising for trades and local services is all we do.
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One client per market
One client per market.
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You own your accounts
Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
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Everything tracked & reported
Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
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Month-to-month terms
No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.
Fertility Clinics marketing — common questions
Is your fertility clinics market still open?
One client per market. If another fertility clinics company already holds your area, we will tell you straight away — a two-minute check settles it.
Leads in 14 days or your second month is free.