What does it cost to acquire a new therapy client?

New client enquiries typically run $25–$90 on clicks of $2–$8. With a course of therapy worth $800–$4,000, converting one enquiry in five produces returns well beyond most practices' referral pipelines — and the clients match your specialties.

Can therapists advertise on Google without violating health advertising policies?

Yes, with careful copy. Platforms restrict personalized health claims and certain remarketing, so we write ads around specialties, modalities, availability and insurance — never around the searcher's condition. Compliant campaigns run for years without disapprovals when built this way from day one.

How soon will a practice see new client enquiries?

Campaigns go live within about a week, and enquiries typically begin inside 14 days — that timing is guaranteed, with your second month free if we miss it. Specialty demand is steady year-round, so results are not seasonal.

Health & Medical

Counselors & Therapists Marketing

Expert Google Ads management for counselors & therapists across Canada · USA · Australia · New Zealand · UK — more leads, a lower cost per acquisition, and a campaign built for how your trade actually buys.

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+1 647-799-2737 4.8 · 44 reviews

How your next customer finds you

Step 01 Meta Ads

Notices your ad

Scrolling between jobs — your retargeting creative shows up at exactly the right moment.
Step 02 Google Ads

Searches with intent

Types “counselors & therapists near me” — your sponsored result sits at the top and earns the click.
Step 03 Google Business Profile

Checks the Map Pack

Sees you in the top three with a wall of five-star reviews. Trust is established before the first call.
Step 04 Web & CRO

Lands on your page

Fast load, one clear offer, phone number and quote form above the fold — built to convert, not to decorate.
Step 05 Booked job

Calls your team

A tracked, qualified lead closes in minutes — because every channel did its part of the job.

Avg. ticket $800–$4,000
Avg. CPC $2–$8
Avg. CPL $25–$90
Peak season January–March, September

Counselors & therapists marketing has to do two jobs at once: reach people searching for help at a vulnerable moment, and do it with messaging that is ethical, policy-compliant and free of pressure tactics. Our Google Ads management for practices is built around specialty-level campaigns — anxiety, couples, EMDR, teen therapy — because that is how clients actually search.

A new therapy client is worth $800–$4,000 across a course of sessions, so leads at $25–$90 on clicks of $2–$8 deliver strong returns — provided campaigns respect platform health-advertising policies and lead with specialties, availability and insurance fit rather than promises. One practice per market, from every region we serve, with month-to-month terms and accounts opened in your practice’s name.

The economics of Counselors & Therapists marketing

What a click, a lead and a booked job are worth in counselors & therapists — the numbers we plan your budget around before a single dollar is spent.

Benchmark	Typical range
Avg. ticket	$800–$4,000
Avg. CPC	$2–$8
Avg. CPL	$25–$90
Peak season	January–March, September

What counselors & therapists customers search for

Search term	Searcher intent
therapist near me accepting new clients	Booking intent
couples counseling	Specialty hire
EMDR therapist	Modality-specific hire
anxiety therapist that takes insurance	High-intent booking

How we’d run your counselors & therapists campaigns

For this trade we lead with Google Ads management — backed by call tracking, dedicated landing pages and weekly optimization. These are the services we’d combine:

How the five countries differ

Same trade, different auctions. We adjust bids, budgets and messaging per country — never a copied US campaign with the flag swapped.

Canada Search behaviour mirrors the US, with bilingual campaigns a must in Québec and pronounced seasonal swings driven by real winters.
United States The largest and most competitive ad auctions — tight geo-targeting and call tracking separate profitable campaigns from expensive ones.
Australia Smaller search volumes with strong mobile share; budgets stretch noticeably further outside Sydney and Melbourne.
New Zealand A compact market where a disciplined campaign can dominate a trade across an entire region quickly.
United Kingdom Dense local competition and high metro CPCs — landing-page quality and review volume make the difference.

What counselors & therapists clients say

“They understood the ethics constraints without us explaining them. Our anxiety and couples caseloads filled in two months, with enquiries that matched our clinicians' specialties instead of a random mix.”

“Enquiry volume doubled while staying fully compliant — no disapproved ads, no awkward copy. The monthly report shows cost per new client clearly, which makes budgeting with our partners simple.”

4.8 · 44 verified counselors & therapists client reviews

Built for counselors & therapists. Nobody else in your market.

We are not a generic digital agency — performance advertising for trades and local services is all we do.

One client per market

One client per market.
You own your accounts

Ad accounts, tracking and data live in your name. Leave any time and take everything with you — no hostage setups.
Everything tracked & reported

Every call, form and dollar is attributed. Monthly reports show what ran, what it cost and what it returned — in plain English.
Month-to-month terms

No annual lock-in. We earn the next month with the last month’s results — that is the deal and it keeps us sharp.